“Hold That Lasts”


These were born from frustration.

My hair has a mind of its own. Always has. Most hair products don’t even make it through lunch before I’m back looking like I rode to work with my head out the window. And I’m not the only one with that problem.

That’s why they make heavy-hold pomade.

And that’s why I made a campaign for it that’s as dramatic as I am.

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This is a spotify playlist that our friend up there made. It’s full of hype music you can play while you get ready.
Hopefully it helps your hair stay where you want it. Either that or make you chuckle...one of the two.

Features songs like “Don’t Change”,
“Can’t Be Moved” and “Right Where You Left Me.”

Out of Home

Guerilla-style bus stop installation to turn some heads.